Serendipity (Painting)
Using three, seven-point Likert items, the scale measures the extent to which a person experiences positive feelings due to unexpectedly seeing a particular painting.
View ArticleEthnicity of the Person in the Ad
Using three, seven-point items, the scale measures the extent to which a viewer believes that a particular person in an advertisement belongs to an ethnic minority of the country.
View ArticleEnjoyment of Looking at the Pictures
With three, seven-point items, the scale measures the extent to which a person liked looking at some particular pictures.
View ArticleAttitude Toward the Object (Attention Getting)
Four, seven-point semantic-differentials are used to measure how noticeable and eye-catching something appears to be.
View ArticleImagery of Food Products Linked to Physical Waste
How vividly a person believes he/she can imagine food products being associated with physical waste is measured with three, seven-point items. The items make the most sense if the participant
View ArticleSlow Motion in the Video
The extent to which a video and the person in it seem to be moving in slow motion is measured with three, nine-point items.
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View ArticleBody Weight Exposure
The scale uses five, seven-point Likert-type items to measure a person’s belief that in a certain situation one’s body could be seen and his/her weight judged by others.
View ArticleReligion of the Person in the Ad
This scale has three, seven-point items that measure the degree to which a viewer believes that a particular person in an advertisement belongs to a religious minority in the country.
View ArticleSalience of the Stock Price’s Visual Transitions
Five, seven-point semantic differentials are used to measure how noticeable daily fluctuations are in a particular company’s stock price.
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